Suppose That You Are Planning to Conduct a Study to Look

question 109

Multiple Choice

Suppose that you are planning to conduct a study to look at the effect of pet ownership on empathy, but that you cannot find any good measures of empathy (all of the measures that you find seem to fall short of your understanding of what empathy is, or to miss the mark completely) . Unless you can find a measure that you are satisfied with, your research may end up being low in ____.

• A) internal validity
• B) external validity
• C) construct validity of the cause
• D) construct validity of the effect

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Definitions:

Total Utility

The total satisfaction or benefit received by consuming a particular quantity of goods or services.

Marginal Utility

The extra pleasure or advantage obtained when consuming an additional unit of a product or service.

Utility Schedule

A table showing the different levels of satisfaction (utility) a consumer gets from consuming varying quantities of a good or service.

Utility Schedule

A representation that shows various quantities of a commodity or service and the utility or satisfaction derived from each.