When Procter & Gamble Attempts to Determine the Effectiveness of Mailing

question 37

Multiple Choice

When Procter & Gamble attempts to determine the effectiveness of mailing free samples of a new type of shampoo to residents in specific zip codes on unit sales performance,it is engaged in which type of research?

• A)product research
• B)distribution research
• C)promotion research
• D)pricing research

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Definitions:

Consumer Interaction

The engagement process between a business and its customers, which can encompass various forms of communication and feedback channels.

Periscope Videos

Live video broadcasts that were previously made through a mobile app called Periscope, now integrated into Twitter.

Facebook Live Videos

A feature on Facebook that allows users to broadcast real-time video to their followers and engage with them directly.

Expire 24 Hours

Usually relates to digital content that is designed to be accessible or visible for only twenty-four hours before it disappears or becomes unavailable.