When Procter & Gamble Attempts to Determine the Effectiveness of Mailing

question 37

Multiple Choice

When Procter & Gamble attempts to determine the effectiveness of mailing free samples of a new type of shampoo to residents in specific zip codes on unit sales performance,it is engaged in which type of research?

• A)product research
• B)distribution research
• C)promotion research
• D)pricing research

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Definitions:

Initial Encounter

The first visit or consultation for a new condition in the medical setting.

Nonessential Modifiers

Descriptors that are not absolutely necessary to have been included in the physician’s notes and are provided simply to further clarify a code description; optional terms.

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