When Target Stores Monitors the Sales Activities of Its Retail

question 27

Multiple Choice

When Target stores monitors the sales activities of its retail stores in order to detect any indication of dollar sales changes,this is an example of which type of research?

• A)relationship marketing research
• B)total quality management research
• C)basic research
• D)performance-monitoring research

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Definitions:

Payback Method

A capital budgeting technique that calculates the time required to recoup the cost of an investment.

Accounting Rate of Return

The rate of return anticipated on an investment in terms of accounting income, typically used to evaluate the profitability of a project or investment.

Financial Accounting Statements

Formal records of the financial activities and position of a business, person, or other entity, typically including the balance sheet, income statement, and statement of cash flows.

Payback Period

The length of time required to recover the cost of an investment, calculated by dividing the initial investment by annual cash inflow.