When a Marketing Manager Decides Not to Do Research Because

question 17

Multiple Choice

When a marketing manager decides not to do research because a decision needs to be made before the results of the study can be analyzed,this is an example of which aspect in the determination of the need for marketing research?

• A)nature of the decision
• B)time constraints
• C)availability of the data
• D)cost considerations

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Definitions:

Tenant-Days

A measure used in property management to calculate the total number of days rental units were occupied over a specific period.

Activity Variance

The difference between what was expected to be expended in terms of activities and what was actually expended. It is a tool for analyzing the efficiency and performance of business operations.

Wages And Salaries

Refers to the remuneration paid to employees for their services, where wages are generally based on hours worked, and salaries are a fixed amount paid out regularly.

Tenant-Days

A measure used in real estate or hospitality to indicate the total number of days rented by all tenants over a given period.