When a Marketing Manager Is Trying to Decide Whether a New

question 60

Multiple Choice

When a marketing manager is trying to decide whether a new product launch decision should be postponed until some additional marketing research can be conducted,which of the following questions should this manager ask himself or herself?

• A)Is the proposed research expenditure the best use of the available funds?
• B)Will the information gained by marketing research improve the quality of the marketing decision enough to warrant the expenditure?
• C)Will the payoff from the research be worth the dollar expenditures for research?
• D)all of the above

---

Definitions:

Divisible

Capable of being divided or separated into smaller parts without losing its inherent qualities or value.

Utils

A hypothetical unit of measurement used in economics to quantify the level of utility or satisfaction derived from consuming goods or services.

Pairs of Socks

Multiple sets of soft foot garments, each set consisting of two items, typically worn for warmth, comfort, or hygiene reasons.

Opportunity Cost

The expense incurred by not choosing the second-best option available during decision-making.