Melanie Is Using the Internet to Gather Information Designed to Detect

question 43

Multiple Choice

Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment.What is Melanie performing?

• A)environmental scanning
• B)behavioral tracking
• C)search engine marketing
• D)electronic data interchange

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Definitions:

Popular Culture

The beliefs, practices, and objects that are part of everyday traditions.

Corporations

Legal entities that are separate from their owners, with the ability to own assets, incur liabilities, and engage in contracts or legal actions.

Protestantism

A branch of Christianity that originated with the Reformation, a movement against what its followers perceived as errors in the Roman Catholic Church.

Capitalism

An economic system characterized by private ownership of the means of production, the operation for profit, and market competition.