When Amazon

question 59

Multiple Choice

When amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site,this is an example of:

• A)push technology
• B)electronic data interchange
• C)pull technology
• D)a URL

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Definitions:

Neuromarketing Technique

The application of neuroscience principles to marketing, aiming to understand how consumers' brains respond to marketing stimuli and influence their decision-making.

Eye Tracking

A technology that measures where and how long a person looks at various parts of a screen or environment, often used in market research and UI/UX design.

Predictive Modeling

The use of statistical techniques to create models that can predict future events or outcomes based on historical data.

Ethical Standards

Moral principles that govern a person's or group's behavior and practices, often applied in a professional context to ensure integrity and fairness.