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Hypothetical Consumer
A model or theoretical individual used in economics and marketing to represent and analyze consumer behavior and decision-making processes.
Utility Maximization
The economic principle that individuals or firms attempt to allocate their resources in a manner that maximizes their satisfaction or profit.
Marginal Utility
The supplementary enjoyment a consumer experiences when they consume an extra unit of a good or service.
Budget Constraints
Budget constraints represent the limitations on the spending choices of consumers based on their income and the prices of goods and services.
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