Data Which Relates Purchase Information with Promotional Exposures and Advertising

question 18

Multiple Choice

Data which relates purchase information with promotional exposures and advertising frequency data by particular households are known as:

• A)single-source data
• B)multiple-source data
• C)cookies
• D)environmental scanning data

---

Definitions:

Form 8027

A tax form used by employers who operate large food or beverage establishments to report tips received by employees.

FICA Tax

Federal Insurance Contributions Act tax, a payroll tax deducted from employees' wages for Social Security and Medicare benefits.

Employer

An individual or business entity that hires and pays wages or salaries to one or more employees in exchange for their work.

Paychecks

Documents issued by an employer to an employee to pay for services rendered, representing salary or wages.