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Define Predictive Analytics and Discuss a Marketing Researcher's Job in Predictive

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Essay

Define predictive analytics and discuss a marketing researcher's job in predictive analytics.


Definitions:

Surge Pricing

A dynamic pricing strategy where prices are increased due to higher demand.

Demand Increase

A rise in the quantity of goods or services that consumers are willing and able to purchase at a given price.

Busy Times

Periods where demand for products or services significantly exceeds the usual levels, often leading to strain on resources.

Differential Pricing

The strategy of selling the same product to different customers at different prices based on market factors or customer characteristics.

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