Janna Discovers a Market Segment That Is Underserved by Competitors

question 76

Multiple Choice

Janna discovers a market segment that is underserved by competitors' products.For Janna's company,this segment represents a:

• A)market threat
• B)market opportunity
• C)backward linkage
• D)test market

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Definitions:

Sociocultural-graded Influences

Factors that affect an individual's development and behavior, based on the cultural, social, and economic contexts in which they are raised.

History-graded Influences

events and experiences that affect a particular generation or cohort, such as wars, economic changes, and technological advancements.

Age-graded Influences

Social and cultural factors that impact individuals differently depending on their age, often structuring experiences and expectations throughout the life course.

Non-normative Life Event Influences

Pertains to unique life events that occur unpredictably and aren't common to all individuals, significantly impacting one's life trajectory differently from societal norms.