The Placement of Marketing Research Within a Firm's Organizational Structure

question 31

True/False

The placement of marketing research within a firm's organizational structure and the structure of the research department vary depending on the firm's degree of marketing orientation and research sophistication.

---

Definitions:

Check Drawn

A check issued by an account holder, instructing the bank to pay a specified sum of money from the account holder's account.

Payment of a Voucher

The process of issuing money in return for a voucher that proves an expense has been incurred.

Bank Reconciliation

The process of matching and comparing figures from accounting records against those presented on a bank statement.

Outstanding Checks

Checks that have been written and recorded in the issuing account but have not yet been cashed or cleared by the bank.