The Written Set of Guidelines That Describes an Outline of Topics

question 43

Multiple Choice

The written set of guidelines that describes an outline of topics to be covered by a focus group moderator is called a:

• A)discussion guide
• B)TAT test
• C)concept test
• D)case study

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Definitions:

Promotion Decision Process

A series of steps a company undertakes to conceive, plan, and execute promotional activities to market its products or services.

Steps

Sequential actions or procedures followed to achieve a particular end.

Promotion Program

A comprehensive strategy incorporating various promotional tools and activities to boost market presence, customer engagement, and sales performance.

Four Ws

A common framework in planning that refers to Who, What, Where, and Why, used to gather comprehensive information on a topic.