Research That Addresses Marketing Objectives Through Techniques That Allow the Researcher

question 31

Short Answer

Research that addresses marketing objectives through techniques that allow the researcher to provide elaborate interpretations of marketing phenomena without depending on numerical measurement is referred to as ____________________ marketing research.

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Definitions:

Tokenism

The act of making a minimal or merely symbolic attempt at including members of minority groups, notably by hiring a few individuals from those underrepresented groups to present an image of equality.

Stigmatisation

The act of treating someone or something as unworthy of respect or attention due to perceived differences or shortcomings.

Prejudice

Prejudice refers to preconceived opinions or attitudes towards people or groups, often negative and not based on actual experience or rational thought.