A 90-Minute Discussion Between an Interviewer and a Consumer About

question 11

Short Answer

A 90-minute discussion between an interviewer and a consumer about why the consumer purchases the brand of toothpaste that the consumer uses is an example of a(n)____________________.

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Definitions:

Hegemonic Masculinity

Hegemonic Masculinity refers to cultural norms and practices that promote and sustain the dominant position of men, and the subordinate position of women, in society.

Emphasized Femininity

A sociocultural concept that defines a set of socially constructed ideas of the female gender role, promoting compliance, nurturing behaviors, and accommodating the interests and desires of men.

Bourdieu

Refers to Pierre Bourdieu, a French sociologist known for his contributions to the theories of social capital, habitus, and the social reproduction of inequality.

Lareau

Refers to Annette Lareau, an American sociologist known for her work on family life, social class, and education, particularly regarding unequal childhoods.