Which of the Following Involves Mining Data to Look for Patterns

question 11

Multiple Choice

Which of the following involves mining data to look for patterns identifying who is likely to be a valuable customer?

• A)customer discovery
• B)data dissection
• C)data profiling
• D)customer cloning

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Definitions:

Impressions

In digital marketing, the number of times an ad is displayed on a screen, regardless of whether it was clicked or not.

Click-through Rate

The percentage of people who click on a specific link out of the total number of people who see the link, commonly used in digital advertising to measure effectiveness.

Frequency

The rate at which a product is purchased or an event occurs over a particular period of time.

Ad on Google

Online advertisements displayed on the Google search engine or its advertising network, targeting users based on their search queries and interests.