Purchasing Data from a Company Such as NPD Group,Inc

question 4

Multiple Choice

Purchasing data from a company such as NPD Group,Inc.on consumption of frozen pizza in the U.S.is an example of which objective for secondary data analysis?

• A)model building
• B)database marketing
• C)data mining
• D)fact-finding

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Definitions:

Rationality

The quality of being based on or agreeable to reason; the ability to make logical, sensible decisions.

Ethical Relativism

The belief that morality is context-dependent and subjective, varying from one culture or individual to another.

Situational Ethics

An ethical theory that proposes the best ethical action is that which serves the particular circumstances, as opposed to following universal predetermined rules.

Central Authority

The main governing body or administrative organization that has the overarching control or oversight within a certain area or field.