When a Marketing Manager Reads Publications Like the Wall Street

question 52

Multiple Choice

When a marketing manager reads publications like The Wall Street Journal and Business Week to try to determine changes in consumer behavior,this is a form of:

• A)environmental scanning
• B)model building
• C)database marketing
• D)data mining

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Definitions:

Unemployment Figures

Unemployment figures represent the statistic that measures the number of people who are actively looking for employment but unable to find work, often expressed as a percentage of the labor force.

Unsystematic Risk

The risk associated with a specific company or industry, also known as non-systematic risk or diversifiable risk.

Quarterly Loss

A financial situation where a company spends more than it earns during a three-month period, leading to a negative net income.

Air Canada

The largest airline of Canada, serving domestic and international routes and offering cargo and passenger services.