The Practice of Using Databases to Promote One-To-One Relationships with Customers

question 29

Multiple Choice

The practice of using databases to promote one-to-one relationships with customers and create precisely targeted promotions is called:

• A)zoned marketing
• B)target marketing
• C)database marketing
• D)electronic marketing

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Definitions:

Environmental Issues

Problems related to the degradation of the Earth's ecosystems, including pollution, climate change, deforestation, loss of biodiversity, and other detrimental impacts on the natural environment.

Kyoto Protocol

An international treaty that commits state parties to reduce greenhouse gas emissions, based on the scientific consensus that global warming is occurring and that human-made CO2 emissions are a significant cause.

Global Greenhouse Gas Emissions

The total emissions of greenhouse gases worldwide, contributing to global warming and climate change.