The Practice of Using Databases to Promote One-To-One Relationships with Customers

question 29

Multiple Choice

The practice of using databases to promote one-to-one relationships with customers and create precisely targeted promotions is called:

• A)zoned marketing
• B)target marketing
• C)database marketing
• D)electronic marketing

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Definitions:

Therapeutic Team

A group of physicians, nurses, medical assistants, and other specialists who work with patients dealing with chronic illness or recovery from major injuries.

Goniometer

A tool used to measure the angle of joint movement and joint flexibility in the body.

Lateral Flexion

The movement of bending sideways at the waist or neck, moving part of the body to the side.

Dorsiflexion

The movement that brings the top of the foot toward the shin, involving the ankle joint.