The Most Refined Measure of Web Site Traffic Is Click-Through

question 47

True/False

The most refined measure of Web site traffic is click-through rate (CTR).

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Definitions:

Gaining Nothing

A situation where an action results in no net benefit or improvement compared to the original state or to a different action.

Strategy

A plan designed to achieve specific long-term objectives, often involving a series of actions or tactics.

Advertising

The action of calling public attention to products, services, or events through paid announcements by an identified sponsor.

Economic Effect

The impact of a decision or event on the economy, which can be observed through indicators like GDP, employment rates, and inflation.