All of the Following Are Flaws with Using Click-Through Rate

question 3

Multiple Choice

All of the following are flaws with using click-through rate as a measure of the amount of interest or attention a Web site is receiving EXCEPT:

• A)does not differentiate between a lot of activity by a few visitors and a little activity by many visitors
• B)some hits are likely made by mistake
• C)research lacks information about the meaning behind the numbers
• D)does not adequately measure the number of times an ad is clicked on

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Definitions:

Parallel Circuit

An electrical circuit in which the same voltage is applied across all components, with each component directly connected to the voltage source.

Inductive Reactance

The opposition that inductance presents to alternating current, depending on the frequency of the current and the inductance value, measured in ohms.

Total Current

The complete or aggregate current flowing through a circuit, taking into account all phases and pathways.

Parallel Circuit

An electrical circuit where components are connected across common points or junctions, providing multiple paths for current.