All of the Following Are Flaws with Using Click-Through Rate

question 3

Multiple Choice

All of the following are flaws with using click-through rate as a measure of the amount of interest or attention a Web site is receiving EXCEPT:

• A)does not differentiate between a lot of activity by a few visitors and a little activity by many visitors
• B)some hits are likely made by mistake
• C)research lacks information about the meaning behind the numbers
• D)does not adequately measure the number of times an ad is clicked on

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Definitions:

Interviewing Techniques

Methods and strategies used during interviews to accurately assess the qualifications, personality, and suitability of candidates.

Discriminatory Questions

Inquiries made during processes like job interviews that are based on, or show bias towards, race, gender, age, religion, nationality, disability or sexual orientation, which are considered unethical and often illegal.

External Recruitment

The process of filling job vacancies with candidates from outside the organization, often to bring in new skills or perspectives.

Realistic Recruitment

An approach to hiring that accurately portrays a job’s responsibilities, benefits, and challenges to potential candidates.