Discuss the Role of Observation as a Marketing Research Method

question 28

Essay

Discuss the role of observation as a marketing research method and list the types of observable phenomena,giving an example of each.

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Definitions:

Cynically

Relating to the belief that people are motivated purely by self-interest; skeptically.

Open-Mindedly

Approaching ideas, arguments, and experiences without prejudice, being willing to consider different perspectives and changes in opinion.

Self-Contradictory

Describing a statement or situation that contains elements that are logically inconsistent with each other.

Grammatical Construction

The arrangement and relationship of words, phrases, and clauses in sentences, adhering to the rules of a language.