When a Researcher Tries to Say That the Results of a Test

question 30

Multiple Choice

When a researcher tries to say that the results of a test market in Indianapolis,Indiana will hold in a national rollout of the new product,this researcher is concerned with:

• A)internal validity
• B)the repeated measures effect
• C)constant error
• D)external validity

---

Definitions:

Free Speech

The right to express one's opinions openly without governmental restraint.

Manufacture of Consent

A concept in media and communications indicating the manipulation of public opinion to serve the interests of a governing elite.

Public Opinion

The aggregate of individual attitudes or beliefs held by the adult population concerning social, economic, and political issues or policies.

Mass Consumption

The widespread purchasing and use of goods and services by a large portion of the population.