Examlex
Which of the following rarely occurs in the control method of test-marketing?
Face Validity
The degree to which a test or measure appears effectively to assess what it is supposed to assess, based on casual inspection.
Content Validity
An indicator of construct validity of a measure in which the content of the measure is compared to the universe of content that defines the construct.
Discriminant Validity
The extent to which a construct is truly distinct from other constructs by correlating minimally with measures of different constructs.
Construct
A construct is an abstract idea or concept that is specifically chosen or created for scientific inquiry or measurement.
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