List the Advantages and Disadvantages of Test-Marketing

question 61

Essay

List the advantages and disadvantages of test-marketing.

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Definitions:

Enhancing Productivity

The act of increasing the efficiency and effectiveness of processes or systems to produce more output with the same or fewer inputs.

Employee Motivation

Involves the processes and factors that drive employees to perform optimally, including both intrinsic motivators, like job satisfaction, and extrinsic motivators, such as rewards and recognition.

Organizational Competitiveness

Organizational competitiveness refers to the ability of an organization to develop and maintain advantages over its competitors through its products, services, strategies, or internal efficiencies.

HR Practices

Strategies, policies, and practices implemented by the Human Resources department to manage and support an organization's workforce.