The Manufacturer of the Relatively Higher-Priced Dove Chocolates Introduced a Lower-Priced

question 29

Multiple Choice

The manufacturer of the relatively higher-priced Dove chocolates introduced a lower-priced line of Dove chocolates with the intent of attracting consumers who did not normally purchase their higher-priced premium chocolates.However,most of the sales of the new product came from customers who would normally have purchased the existing higher-priced Dove products.This is an example of:

• A)test-marketing
• B)cannibalized sales
• C)guerilla marketing
• D)sales sabotage

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Definitions:

Brightness

The perception of the intensity of light emitted or reflected by an object.

Shape

The external form, contours, or outline of someone or something visible, distinguishing it from its surroundings or other objects.

Navigate Environment

The ability to move and direct oneself through a space, recognizing and avoiding obstacles, and reaching desired destinations.

Figure From Ground

A visual perception principle where the object (the figure) is perceived as distinct from the background (the ground), allowing us to focus on and give meaning to what we see.