Examlex
All of the following are factors to consider in test-market selection EXCEPT:
Podcasts
Digital audio or video files available for download or streaming, often structured as series with episodes on specific themes or subjects.
New Media
Digital forms of communication and content delivery, such as social media, websites, and streaming services, distinct from traditional media like print and broadcast.
External-Operational Communication
Refers to the exchange of information and messages between an organization and external entities for operational purposes.
Public Relations
The strategic management of communication and relationships between an organization and its publics to shape its image.
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