Information Resources Incorporated (IRI)is a Company That Offers Test-Marketing Systems

question 14

Multiple Choice

Information Resources Incorporated (IRI) is a company that offers test-marketing systems that combine scanner-based consumer panels with high-technology broadcasting systems that enable the measurement of the immediate impact of commercial television viewing of specific programs on unit sales volume.These types of high-technology systems are called:

• A)electronic test-markets
• B)real-time test-markets
• C)combination test-markets
• D)synergistic test-markets

---

Definitions:

Minorities

Groups in a society who are smaller in number and often differ from the majority in terms of race, religion, language, or cultural practices.

Physical Abuse

The intentional use of physical force to cause harm or injury to another person, often a pattern of behavior in abusive relationships.

Emotional Abuse

A type of maltreatment where one individual exposes another to actions leading to mental distress, such as severe anxiety, lasting depression, or PTSD.

Sexually Assaulted Children

Children who have experienced unwanted sexual contact or activity, often resulting in trauma and the need for specialized support services.