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When a two-point scale (e.g.agree/disagree) is expanded to include five categories (e.g.strongly disagree,disagree,undecided,agree,strongly agree) ,we say that the ____ of the scale has been increased.
Secondary Data
Information that has been previously collected by others for different purposes but is being utilized by researchers for a new study.
Seasonal Variations
Refers to fluctuations in business activity, sales, or demand that recur with the changing seasons of the year.
Consumer Spending
Consumer spending is the total amount of money spent by households and individuals on goods and services, reflecting the economic activity and health of a nation or region.
Proprietary Databases
Exclusive databases owned by an organization that contain information not available to the public or competitors, often used for competitive advantage.
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