When Respondents Are Asked to Indicate the Magnitude of a Characteristic

question 54

Short Answer

When respondents are asked to indicate the magnitude of a characteristic that a brand of toothpaste has,this is an example of a(n)____________________.

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Definitions:

Implied Warranty

A legal term for the unspoken and unwritten guarantees that the law assumes goods or services must meet.

Trade Custom

Established practices and patterns of behavior that are widely accepted within a particular industry.

Contract

A contract between two or more entities that is recognized by law and entails shared responsibilities.

Merchantable

A term that describes goods of a quality that are fit for sale or suitable for a particular purpose.