When a Respondent Is Given a Set of 3" X

question 29

Multiple Choice

When a respondent is given a set of 3" x 5" cards containing the current advertising slogan for a brand or product on each card and is asked to place the cards into two piles: (1) Recognize this slogan and can identify the brand/product and (2) Do not recognize the slogan,this is an example of a ____ task.

• A)rating
• B)ranking
• C)constant-sum
• D)sorting

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Definitions:

Value of K

In various contexts, the value of "k" can refer to a specific constant, coefficient, or parameter that needs to be defined.

Time Series

A sequence of data points typically measured at successive points in time, spaced at uniform time intervals.

Mean Absolute Deviation

The average of the absolute differences between each data point in a set and the mean of that set.

Actual Value

The real, true, or observed value of a variable or attribute, without estimation or error.