When a Respondent Is Asked: "How Often,on the Average,do You

question 51

Multiple Choice

When a respondent is asked: "How often,on the average,do you go out to a movie?" and is asked to indicate her answer by circling one of the following: never,rarely,sometimes,often,very often,this is an example of a ____ scale.

• A)semantic differential
• B)Likert
• C)category
• D)constant-sum

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Definitions:

Why Now

A question or argument that seeks to understand the timing or urgency of a particular action or decision.

Pitch Deck

A presentation created by entrepreneurs outlining their business model, product, and financial needs to potential investors.

Podium

A small platform on which a person may stand to be seen by an audience, as when making a speech or conducting an orchestra.

Traction

The demonstration of a company's progress or customer acceptance, often used by startups to indicate growth and potential to investors.