What Type of Scale Is the Following

question 32

Multiple Choice

What type of scale is the following?
Please an X at the position on the horizontal line that most reflects your feelings regarding the atmosphere of this restaurant.
Modern ________ Old-fashioned

• A)graphic rating
• B)Likert
• C)linear
• D)category

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Definitions:

Substitute Firms

Companies that offer alternative or replacement products and services that meet the same needs or demand of consumers.

Target Markets

Specific groups of potential customers at which a company directs its marketing efforts and product offerings.

Cross Product Marketers

Marketers who strategize to promote and sell complementary or related products to customers.

Electronic Commerce

The buying and selling of goods and services through the internet or other electronic systems.