Fixed-Alternative Questions Give Respondents Specific Limited-Alternative Responses and Ask Them

question 63

True/False

Fixed-alternative questions give respondents specific limited-alternative responses and ask them to choose the one closest to their own viewpoints.

---

Definitions:

External Customer

Individuals or entities that purchase goods or services from a business but are not part of the organization itself.

Purchase Process

The steps and decision-making stages consumers go through before, during, and after buying a product or service.

Harvard Business Review

A prestigious magazine that publishes articles on topics related to business management practices and research.

Organizational Success

Achieving the stated goals and objectives of an organization effectively and efficiently, often measured by financial performance, market share, or other key indicators.