A Question in Which the Respondent Is Given a List

question 10

Short Answer

A question in which the respondent is given a list of possible responses and is asked to choose one of them is an example of a(n)____________________ question.

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Definitions:

Competitors' Products

Goods or services offered by companies that compete within the same market segment.

Product Characteristics

Specific attributes or features that define a product, such as quality, functionality, and design, which can influence consumer purchase decisions.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

Promotion

Activities and strategies designed to increase awareness, sales, or acceptance of a product, service, or idea.