When a Marketing Researcher Wants to Put Together Four Focus

question 17

Multiple Choice

When a marketing researcher wants to put together four focus groups of 18-24 year-old males who are "heavy downloaders of music" (defined as downloading 50 songs per month) and,instead of asking people at a shopping mall whether they download music from the Internet,he finds one person in the target market who qualifies,and then asks that person to suggest the names of two other males between the ages of 18-24 who download music so that the researcher can invite them to participate in the focus group,and then those people are each asked to suggest two others similar to themselves to participate in the focus group study,this procedure represents what type of sampling procedure?

• A)stepwise sample
• B)judgment sample
• C)area sample
• D)snowball sample

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Definitions:

Lean Systems

Lean systems are management philosophies that focus on minimizing waste within manufacturing systems while simultaneously maximizing productivity.

Competitive Advantage

The attributes that allow an organization to outperform its competitors, including cost structure, product offerings, brand, and customer service.

Overall Returns

The total financial gain or loss generated from an investment or portfolio of investments over a specific period, considering both capital gains and income received.

Level Scheduling

Maintaining a constant output rate, production rate, or workforce level over the planning horizon.