When a Marketing Researcher Wants to Put Together Four Focus

question 17

Multiple Choice

When a marketing researcher wants to put together four focus groups of 18-24 year-old males who are "heavy downloaders of music" (defined as downloading 50 songs per month) and,instead of asking people at a shopping mall whether they download music from the Internet,he finds one person in the target market who qualifies,and then asks that person to suggest the names of two other males between the ages of 18-24 who download music so that the researcher can invite them to participate in the focus group,and then those people are each asked to suggest two others similar to themselves to participate in the focus group study,this procedure represents what type of sampling procedure?

• A)stepwise sample
• B)judgment sample
• C)area sample
• D)snowball sample

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Definitions:

Straight Man

In comedy, the character who provides a contrast to the more eccentric or outlandish characters, often serving as a foil or normal benchmark.

Dean Martin

An American singer, actor, and comedian, Dean Martin was a prominent figure in mid-20th-century American entertainment, known for his smooth voice and charismatic presence.

Roger Corman

An American director and producer known for his prolific output of low-budget films, many of which have become cult classics.

B Movies

Low-budget commercial movies, often considered of a lower quality or standing in contrast to more prestigious, higher-budget productions.