When an Interviewer Conducts a Taste Test for a New

question 45

Multiple Choice

When an interviewer conducts a taste test for a new soft drink and asks the respondent how the product tastes,and the respondent replies: "Pretty good," and then the interviewer asks: "Why do you feel that way?",this is an example of:

• A)a neutral question
• B)an expectant pause
• C)a silent probe
• D)repeating the question

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Definitions:

Construct Accessibility

The ease with which a particular mental construct can be activated or brought to mind, often influenced by recent experiences or current mood.

Primacy Effect

The inclination to recall data presented at the start of a list more effectively than the subsequent information.

Recency Effect

Tendency to remember information at the end of a body of information better than the information that precedes it.

Group Think

The behavior seen in groups when the urge for peace or uniformity brings about decisions that are improper or not functional.