Assigning a "1" or "0" Code Where Each Number Represents

question 43

Multiple Choice

Assigning a "1" or "0" code where each number represents an alternate response such as "yes" or "no," is an example of:

• A)editing
• B)dummy coding
• C)reverse coding
• D)plugging

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Definitions:

Sales Era

A period in business history when the primary marketing strategy was aggressive sales techniques, focusing on the needs of the seller rather than the buyer.

Consumerism Era

A historical period characterized by the rapid increase in the acquisition and consumption of goods and services.

Production Era

The Production Era refers to a historical period in business thought where the focus was on production efficiency and scale, under the belief that a good product would naturally find buyers.

Marketing Concept Era

A period when businesses recognized the importance of understanding and meeting the needs and wants of consumers for their success.