It Is Hypothesized That an Individual's Style of Processing Information

question 60

Multiple Choice

It is hypothesized that an individual's style of processing information (i.e. ,verbal or visual) will influence the impact an advertising execution will have on attitudes toward the brand advertised.Style of processing,then,is considered which type of variable?

• A)dependent variable
• B)external variable
• C)internal variable
• D)moderating variable

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Definitions:

Age

A measure of the time someone or something has existed, typically expressed in years.

Cause-and-Effect

A relationship where one event (the cause) leads to the occurrence of another event (the effect).

Lurking Variable

A variable that is not directly studied yet influences the relationship between the independent and dependent variables under investigation.

Positive Association

A relationship between two variables where both variables move in the same direction.