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The Conventional Rule for Computing Percentages in a Contingency Table

question 42

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The conventional rule for computing percentages in a contingency table is to compute the percentages in the direction of the:


Definitions:

Marketing Program

A comprehensive plan that integrates all of the marketing efforts of a company, including advertising, sales, promotions, pricing, product development, and distribution.

Post-it Flag Highlighter

A writing instrument that combines the features of a highlighter pen with Post-it flags for marking and flagging documents.

Continuum

A continuous sequence or range where there are no clear divisions between adjacent elements but rather gradual differences or gradations.

Dichotomy

A division or contrast between two things that are represented as being entirely different.

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