When the Data Are in ____ Form,and the Sample Size

question 58

Multiple Choice

When the data are in ____ form,and the sample size is ____,the researcher should use parametric statistical procedures.

• A)nominal;large
• B)ordinal;large
• C)interval;large
• D)nominal;small

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Definitions:

Hierarchy of Effects

A sequence of stages a consumer goes through, from initial awareness of a product to actual purchase, typically including stages such as knowledge, liking, preference, conviction, and purchase.

Consumer's Desire

The wants or needs of customers that drive their purchasing decisions.

Product Features

The specific attributes or characteristics that define a product and distinguish it from competitors.

Interest Stage

A phase in the marketing or sales process where potential customers begin to show curiosity or concern about a product or service.