In a Brand Awareness Study of 80 Consumers,52 of Them

question 15

Multiple Choice

In a brand awareness study of 80 consumers,52 of them were able to identify "Fusion" as a type of Ford automobile.The chi-square value for a test of this brand awareness was approximately:

• A)2.30
• B)7.20
• C)0.60
• D)3.60

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Definitions:

Consumer

An individual or group that purchases goods and services for personal use, playing a critical role in the economy by driving demand and influencing production.

Organism

A living entity consisting of one cell, like bacteria, or many cells, like plants, animals, and humans.

Biome

A large ecological area on the Earth's surface, with flora and fauna adapting to its environment, such as deserts, forests, and tundras.