Suppose That Past Research Studies Have Found That 70 Percent

question 71

Multiple Choice

Suppose that past research studies have found that 70 percent of a particular target market segment were aware of the Nike "swoosh" brand mark.If 65 percent of this target market in a sample of 60 people are aware of this brand mark,and if the standard error of the proportion is 0.06,the observed Z-test value is approximately:

• A)-13.19
• B)-0.83
• C)0.83
• D)13.19

Grasp the importance of relationship management in building business ties.

Understand the economic and social responsibilities of businesses in society.

Recognize the role of competition in free market capitalism.

Understand the ethical considerations and standards within a business context.

---

Definitions:

Drawee

A party upon whom a cheque or draft is drawn, typically a bank, responsible for paying the amount specified to the payee.

Negotiable Instruments

Financial documents promising payment to the holder, such as checks, bills of exchange, and promissory notes.

Referral Selling

A type of sales practice in which the purchaser supplies a seller with a list of friends or acquaintances and receives a benefit when sales are made to those people.

Purchaser Supplies

Materials or goods procured by the buyer directly for use in a service or production process.