Supposed You Used a 10-Point Rating Scale to Measure Intention-To-Buy

question 5

Multiple Choice

Supposed you used a 10-point rating scale to measure intention-to-buy (1 = definitely would not buy and 10 = definitely would buy) .If a group of 40 males had a mean of 7 and a standard deviation of 2.5,while a group of 35 females had a mean of 5 and a standard deviation of 1.4,the standard error of the difference between the means would be approximately:

• A)0.48
• B)1.36
• C)2.45
• D)not enough information to determine

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Definitions:

Rate of Trial

A metric used to measure the percentage of potential customers who try a product or service for the first time within a specific period.

Unaided Recall Test

A performance metric that requires consumers to recall advertisements from memory, without any clues.

Print Ad

A form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, businesses, and other audiences.

Recognition Test

A performance metric that involves showing consumers an advertisement and asking if they recognize it.