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Explain How Cluster Analysis Can Identify Market Segments

question 56

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Explain how cluster analysis can identify market segments.


Definitions:

Negative Punishment

A behavioral principle where the removal of a desirable stimulus following a behavior decreases the likelihood of that behavior occurring in the future.

Shaping

Gradual training that rewards behavior progressively closer to the desired one.

Positive Punishment

A concept in behavioral psychology where an undesirable stimulus is introduced following a behavior to decrease that behavior's frequency.

Secondary Learning

The process of acquiring knowledge or skills that builds upon or derives from previously learned primary concepts or abilities.

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