Concentrating on Building and Promoting Products in Hopes That Enough

question 110

Multiple Choice

Concentrating on building and promoting products in hopes that enough customers will buy them in order to cover costs and earn acceptable profits is called ________.

• A)relationship management
• B)marketing management
• C)a strategic alliance
• D)transaction management

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Definitions:

Top-Down Processing

A cognitive process where perception begins with the brain applying what it knows and expects to perceive and then works downward to the finer details.

Good Continuation

A principle of Gestalt psychology that states elements tend to be grouped together if they follow in the same direction or pattern, creating a perception of continuity.

Figure-Ground Separation

The ability to distinguish an object (the figure) from its background (the ground).

Bottom-Up

An approach or processing that starts with smaller, detailed information and leads to a broader understanding or conclusion.