Examlex
Before deciding to go global,a company must consider the investment required to enter a new market.
Marketing Strategies
A business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
Reinforcement
In psychology, a process by which a stimulus increases the probability of a behavior by either introducing a positive outcome or removing a negative one.
Opinion Leader
An individual who has significant influence on the attitudes, opinions, or behaviors of others, typically within a specific community or group.
Endorsement
A public declaration of support for a product, service, or individual, often by a celebrity or recognized authority.
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